Milan, Italy

Nico Ruggiu.

Ecommerce, Marketplaces & Performance Marketing

FieldDigital commerce & omnichannel
Experience16 years
P&L scale€1–200M

Digital commerce leader building and running omnichannel businesses across direct-to-consumer e-commerce, marketplaces and retail partners — with P&L responsibility spanning €1–200M, equally effective steering a lean early-stage brand or operating within a large, complex organization. A decade at Nike, followed by senior roles at Lynk&Co, Reebok/Farfetch and HEAD.

Worked with
NikeJordanLynk&CoFarfetchReebokChampionDockersAvvaleHEADLe ColVonnBianco Ventures
Experience
Now
Ecommerce, Marketplaces & Performance Marketing, HEAD Group

Leads digital and e-commerce across the group's brands.

  • Re-launching HEAD Sportswear
  • Led the acquisition of Le Col, cycling apparel brand
  • Re-launching the Vonn brand
2024
Freelance Senior Consultant & Fractional Leader
  • Led the acquisition of Dockers' European digital business from Levi's to Orbico Group
  • Shaped a 4-year strategic and execution plan to drive digital growth at Champion
  • Supported Avvale Consulting as subject matter expert on a large-scale Customer Data Platform (CDP) implementation for a top automotive brand
  • Strategic consultancy for a boutique Shopify development agency, shaping its growth strategy
  • Taught e-commerce classes at Milano Fashion Institute
2022
Senior Head of E-Commerce & Digital Partners, Reebok · Farfetch Group

Architected and launched Reebok's €200M EMEA digital business from scratch in under 12 months — spanning channel strategy, operating model, tech infrastructure, marketplace account management (Zalando, Amazon), logistics, platform and performance marketing — while leading the business through its transition into Farfetch/New Guards Group.

  • Headed an organisation of 50+ across all operations
  • Devised a manual order-processing system to maintain full continuity through 20,000 orders during a critical post-launch technical failure
  • Subsequently entrusted with governance and PMO oversight of the wider business
2021
Digital Development Director, Lynk&Co · Volvo Group

Led web, app and CRM development for the automotive start-up as it scaled from launch to 35,000+ vehicles and a ~€200M revenue run-rate, leading a team of 20 direct reports.

2011
E-Commerce & Digital Leadership, Nike

A decade across Amsterdam, London and Barcelona — from intern to senior business leader. Ran Nike.com EMEA's $130M Jordan, Basketball and Football portfolio, and created a new EMEA liquidation channel delivering $500M+ GMV.

Board & Advisory
2025
Member of the Board of Advisors, Bianco Ventures

Advisor and investor at a venture builder for SaaS/enterprise solutions in fashion, luxury and retail, developed in collaboration with GELLIFY, Arad and Deloitte.

Education
MBA
ESADE Business School, Barcelona
Executive MBA
BSc
Università Cattolica del Sacro Cuore, Milan
Economics & Business Management
Other executive education courses

MIT — Digital Strategy & Transformation, Business Sustainability

Copenhagen Business School, Aalto University & Warwick Business School — Entrepreneurship, Strategic Negotiation, Corporate Finance

Languages
EnglishItalianSpanish
Values
Expertise

Deep, cross-vertical knowledge built across e-commerce companies of many sizes and stages.

Effectiveness

A results-driven approach, pairing strategic insight with steady execution.

Empathy

A business-side career spent understanding — and caring for — the people and organisations behind the numbers.